Playing Tag with Sizing: What Makes Women’s Clothing So Inconsistent?
, by Tara Freedman , 1 min reading time
I love seeing everyone's unique styles, but I usually stick to jeans and a top. Finding the right jeans is tough—recently, I tried on a friend's pair, and they fit perfectly, even though she's smaller than me. I hesitated to buy online because sizing is so unpredictable.
Playing Tag with Sizing: What Makes Women’s Clothing So Inconsistent?
I love seeing everyone's unique styles, but I usually stick to jeans and a top. Finding the right jeans is tough—recently, I tried on a friend's pair, and they fit perfectly, even though she's smaller than me. I hesitated to buy online because sizing is so unpredictable.
This inconsistency is common, especially with the rise of online shopping, where 48% of fashion sales happen. Sizes vary wildly, even within the same brand, making it frustrating to find a good fit.
The problem dates back to 1941 when a sizing report only measured white women, ignoring diversity. A 1958 government standard didn’t catch on, so brands took control. Vanity sizing means sizes have shrunk over time—what was once a size 8 is now a 00, and Marilyn Monroe’s vintage 12-16 would be a 4-6 today. Brands use smaller sizes to boost customers’ self-esteem, especially women’s.
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Sleek Denim Boutique
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★ Reviews
NPS score:
Likes: Their size/fit recommendations and prices for Judy Blue Jeans
Improvements: More sizes available
if not please explain. any brand suggestions and requests are greatly appreciated. : no
these Judy Blue bootcut jeans fit so well. I am so glad I chose to purchase one size down as recommended on the details page. Great fit advice! I higly recommend Sleek Denim Boutique not only for their great selection in jeans but because they give great fit advice and really go out of their way to make sure you get the right size and style for your body type/shape
NPS score:
Likes: the price, service and free shipping
Improvements: more available sizes
if not please explain. any brand suggestions and requests are greatly appreciated. : no
First i have ti say ive shopped a lot of boutiques and this has been my best experience in so many aspects. The prices at sleek denim are lower, quality is top notch, shipping is ridiculously fast and the owner personally helped me find the right items online for an important event i had. A+++++
He is very very delicious and the us exactly the good size. Very fast within come