Denimology RSS

Embrace EffortlessChic: Your Guide to Judy Blue Jeans, Wide Leg Denim, Button Flys & High-Waisted Flares

It all started in the 1850s when Levi Strauss, a German dry goods merchant living in San Francisco, was selling blue jeans under the "Levi's" name to the mining communities of California.

Do I need an education to be a fashion designer? You might be asking yourself this question at the end of high school or sixth form. The answer is preferably yes, as a degree in fashion will give you the practical tools and training and creative stimulation to follow your dream. But if the thought of spending money and time at school or university puts you off, the answer could be an Internet course in fashion training.

Struggling to decide on which pair of jeans to buy? Don’t worry, you’re not alone! Whether you're plus-size, petite, tall, or average, finding the right jeans can take a bit of effort. But with a few simple tips, the process can be much easier.